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You would think the Microsoft would be leading the search
engine wars.
You'd be wrong. Believe it or not, MSN Search is a compilation
of search results from other search engines. Of course, in
a way, MSN is leading - they report that they are the most
trafficed search engine, but there is wide disagreement about
which search engine really gets the most traffic. It is not
clear wether MSN is reporting traffic throughout their entire
network of sites, or just through their search portal.
MSN Search Engine Analysis
URL:
http://search.msn.com/
FREE ADD URL:
http://submitit.bcentral.com/msnsubmit.htm
THE KEY:
Get listed on LookSmart.
DIRECTORY:
The MSN directory is a copy of the LookSmart Directory.
SEARCH RESULTS:
In the MSN search results, the second, third and fourth results,
which appear under a heading called "SPONSORED SITES"
and are not numbered, are Overture paid listings. Directly
below the Overture listings is a heading called "WEB
DIRECTORY SITES" and a link that says "Get the 10
most popular Web sites for __________". These you get
DirectHit results.
After the "Sponsored Sites" and the "Web Directory
Sites" link, the numbered results begin. These are made
up of paid listings from LookSmart mixed in with results from
Inktomi's database of Websites. You can tell whether it's
a paid listing by putting your mouse over the link and looking
at the status bar at the bottom of your screen. If the link
starts with "http://r.lksm.com/go/t=", then it's
a paid LookSmart listing. Each time you click, the webmaster
pays LookSmart 15 cents.

336-408-9075
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