Overture, a wholly-owned subsidiary of Yahoo!, has launched a new paid inclusion program, called
Site Match, as the commercial component of CAP. Site Match allows commercial content providers to
effectively submit Web content, update it frequently, obtain additional targeted leads, and track
and optimize their performance.
How much does it cost to use Site Match? - Site Match subscribers pay an annual review fee, which breaks down as follows:
First URL: $49
URLs 2-10: $29 each
URLs 11-999: $10 each
Subscribers then pay a fixed cost-per-click for each customer lead that clicks on their listing.
For most content categories, the cost-per-click is $0.15 (Adult • Automotive • Books • Computers & Software • Dating
Education & Career • Entertainment & Attractions • Jewelry & Watches
Music & Video • Office • Other • Reference • Sports & Outdoors
Toys & Baby Equipment
), while select categories are priced at
$0.30 per click. (Apparel • Electronics • Financial Services • Flowers, Gifts & Registry
Health, Beauty & Personal Care • Home & Garden • Professional Services
Real Estate • Telecom & Web Services • Travel
)
The flat fee editorial review covers the cost to evaluate and judge the websites relevance
for inclusion into the Index. It also helps maintain the editorial quality of the Yahoo! Search
Index overall. The ongoing cost-per-click helps the program maintain quality support levels for
inclusion subscribers.
From Rich B.
What about those who just paid $299 / annually to get listed on Yahoo? - It looks
like you will still be listed on Yahoo until 4/15, but your ranking may slip after this date. We'll all just have to wait on this one!
Should I pay the $299 NOW? ... before the 4/15 cut off? - I would suggest not. Stay tuned to this web site for further details.
Yahoo Directory Inclusion gets you into Yahoo's Directory, but not their general Yahoo! Search index. With Yahoo Directory, you can only have one listing in a specific category of the Directory.
Is this "Site Match" any better than the PPC service that Overture already provides? - Good question! Overture does not currently
charge for an initial submission, but does have a "pay per click charge" that may be as low as $.10 per click (for non-popular keywords)
or $4.00 per click (for highly competitive words such as "flowers", "real estate", "clothing", etc.)
Site Match's early analysis seems to be a combination of flat fee pricing, PPC charges and page relavancy. If your site
has good content, it will still rank high in Yahoo, if you pay the submission fee and the "per click" fees.
Stay Tuned!
