Yahoo is rolling out a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results. The move is bound to roil the industry and sets in motion a new race for the claim of web search champion.
In a surprising move, Yahoo isn't replacing Google with Inktomi. Rather, the company has developed a brand new search engine, drawing on the lessons learned from what the company calls the "critical mass" of search engineering talent that it has brought together through hiring and acquisitions, as well as investment in infrastructure and product quality.
Today's launch is the beginning of a progressive rollout that will take place over the next few weeks. It is also the beginning of numerous planned enhancements focusing on web search, personalization and vertical search.
It's important to note that the new search engine is for web results only. Image search is still powered by Google, and News search is still a combination of Yahoo's own editorial and technological resources.
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