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Overture is THE pay per click search engine.
First, GoTo.com is now Overture. The site seems identical
in every way except some minor design changes. Maybe they
plan to transition the look and functionality of the site
slowly.
It was always a bit difficult to get your site listed on
GoTo.com for free, but there was a time...
A couple years ago, you could send an email to addurl@goto.com,
and wait. Eventually you would see your site listed. We were
able to successfully list many sites that way. Still, that
was a long time ago, and Overture has been THE pay per click
Website for quite a while now.
Buying a top 3 listing for a keyword phrase on Overture gets
you listed on many of the Internet's top portals.
Up until about 6 months ago, you could bid as little as one
cent for a click-through, but now the minimum is a nickel.
The problem is that most searches aren't going to return a
nickel on your investment. Without much fanfare, Overture
raised the minimum bid from $0.05 to $0.10 effective February
6, 2003. Those who's bids fell between 5 and 9 cents will
be grandfathered in for the time being. People who were already
grandfathered in from the last time Overture raised the minimum
(grandfathered 1 to 4 cent listings) will be required to move
to the new grandfathered class and bid a minimum of 5 cents
as of March 29, 2003. Overture can be a terrific investment
(we've used them), but you have to be very careful about where
you invest the money - track your visitors to see what searches
turn into buyers.
Overture Search Engine Analysis
URL:
http://www.overture.com/
FREE ADD URL:
none
THE KEY:
Do a ROI analysis before buying any traffic.
DIRECTORY:
Like DogPile, Overture does not maintain a directory. What
appears to be a directory is really a bunch of shortcut searches
with paid results.
SEARCH RESULTS:
Overture provides its own paid listings then listings from
the Inktomi database when an exact paid match isn't available.
RELATIONSHIPS:
Overture & AltaVista (Top 3 Overture listings appear with
titles and descriptions at the top under a heading "Products
and Services".)
Overture & America Online (Top 3 Overture listings appear
at the top with just titles under a heading called "Sponsored
Links" with a disclaimer "Provided by a third party
and not endorsed by AOL.) - Overture replaced by Google AdWords.
Overture & Lycos (Top 3 Overture listings appear at the
top with titles and truncated descriptions under a heading
called "Featured Listings".)
Overture & InfoSpace (Infospace is Dogpile, which starts
with Overture listings.)
Overture & Netscape (Top 2 Overture listings appear at
the top with titles and descriptions under a heading called
"Partner Search Results". They are followed by "Reviewed
Web Sites".) - Overture replaced by Google AdWords.
Overture & HotBot (Top 3 Overture listings appear at
the top with titles and truncated descriptions under a heading
called "Featured Listings".)
Overture & iWon (The first five to ten search results
are GoTo.com / Overture listings and appear with titles and
descriptions under the heading, "FEATURED LISTINGS (No
entries for clicking on these links.)")
Overture & MSN (The top five Overture bidders appear
in a box at the right hand side of the page under the heading,
"SPONSORED SITES.")
Overture & Yahoo! (Top 3 Overture listings appear at
the top under a heading called, "Sponsor Matches".
The listings feature titles and approximately 40 character
truncated descriptions.)
336-408-9075
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