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16. How to leverage your higher traffic flow for higher
profits
After you have followed the steps in this guide and attained
a high ranking in the search engines, you will soon have a
large amount of traffic flow to your site. Now is the time
to sell, sell, sell!
But the products and services that you offer on your website
aren't the only avenues to profit available to you. Your website
traffic itself can be an excellent source of revenue. You
can use your site to:
Sell banner or text ads to other businesses.
Sell advertising in a newsletter or Ezine.
Earn commissions through affiliate links and banners.
An excellent way to earn cash from your website is to sign
up with Fastclick. They have lots of options for displaying
high-paying ads on your site, including leaderboards, banners,
popunders, and several other types of ads.
And best of all, Fastclick pays you, the publisher, 65% of
the fees paid by the advertisers. You can't lose with this
one!
A new advertising vehicle that works very well for sites
with lots of content is Google Adsense. All you have to do
is apply for an Adsense account with Google.
They'll review your site, and if accepted, you just add a
short snippet of code (provided by Google) to your site where
you want the ads to appear.
Google will then spider your page(s) and start serving relevant
ads in short order. No keywords to fool with! All you do is
add the code to your pages and Google does the rest.
Then when a visitor comes to your site, she'll see the Google
ads. If she clicks on one, you'll get a commission. It's really
that simple!
If you sign up with Adsense, be sure to read the directions,
user agreement, and FAQs carefully so that you can be sure
that you're in compliance with their rules. You can even use
Fastclick popunders in conjunction with Google AdSense to
double your earnings potential!
17. List of Pay-Per-Click (PPC) search engines
Overture - Quite simply the largest and most used PPC search
engine on the web. If you want to get lots of highly-targeted
traffic we highly recommend Overture. One of our favorites!
Ah-ha.com - Several advertising options including PPC. An
excellent company to do business with. Very professional.
Kanoodle - They're inexpensive, easy to use, and very effective
at driving highly-targeted traffic to your site.
GoClick - Another great pay-per-click search engine that
we use a lot. You can get started with a deposit of only $10
and the minimum bid is only $.01/click!
Google Adwords - Excellent PPC option from Google. No deposit
is required to start using the service. Super service from
the #1 name in search.
18. List of Ezine advertising resources
Here is a list of popular ezine resources. You can use them
to find Ezines to submit your advertisements and articles
to.
List-Advertising.com - Email list advertising resource center
EzineAdvertising.com - You can reach over 10 million targeted
customers through their associates Ezine lists
FreezineWeb - An excellent resource for Ezine advertisers
Ezine-Universe - A large directory of Ezines
Ezine Advertising - Excellent tutorials on advertising in
Ezines
A-1 Newsletter and E-Zine Promotion - Start up, publish,
and make money with your E-zine
19. FFA pages: Why you should avoid them
FFAs are basically web pages where anyone can submit the URL
for his website for free (hence the term Free-For-All). The
web is home to thousands upon thousands of FFA pages.
FFAs may sound like a great way to get lots of free traffic
to your site, but you should avoid these pages at all cost.
Why? Several reasons:
1. They are almost useless as a source of traffic. Very few
people searching for a topic on the web will use an FFA page.
Instead they will use a search engine or directory.
Think about it for a moment. Where do you go when you want
to find something on the web? If you're like most web surfers,
you use Google, Yahoo, MSN Search, AOL Search, etc.
FFA pages are usually just a long list of unrelated and unorganized
URLs which makes finding what you're looking for virtually
impossible.
2. Most FFA pages require you to register with your email
address before you are allowed to add your link. The owners
of the pages then use the email address that you registered
with in order to send you loads of Spam.
Even worse, they will often sell your email address to other
Spammers. If you choose to use FFA pages, prepare to receive
a never-ending flood of SPAM in your email inbox.
3. Using FFAs can lead to your site being banned from Google's
search engine index. Many FFA pages require a reciprocal link
from your site to theirs before allowing you to place your
link.
Google considers most FFA pages to be link farms, and we
have already learned what Google thinks of link farms!
Conclusion
By using the information contained in this SEO guide, you
will have your site listed in the Google and Yahoo search
results within 6 weeks, and quite possibly on the first page
of the listings within 60 days. All it takes is determination,
an open mind, and a little hard work. But the benefits will
be well worth the effort!
The techniques listed in this guide are conservative in nature,
so you needn't fear incurring a future penalty by using them.
Leave the shady tactics like hidden text and keyword stuffing
to the Spammers. Their sites may outrank yours for a short
time, but when (not if) they're caught your site will be at
the top of the SERPS while theirs fall by the wayside.
And remember, search engine optimization (SEO) techniques
aren't static. The search engines are constantly changing
their algorithms. What works for good placement today could
send you plummeting to the depths of the SERPS next month
(or even cause your site to incur a penalty). Stay up-to date
on all the changes in the SEO world and continue tweaking
your site accordingly.
Here are a few excellent resources that we use every day:
Google News forum at WebmasterWorld - A great source for up-to-the-minute
SEO information. It's free, and the experts that participate
there are simply amazing! Read the posts, ask questions, and
absorb the vast amount of SEO information available there.
A few hours a week spent in the WebmasterWorld Forums can
reap dividends that you simply can't purchase at any price.
(And in case you're wondering, I have no "ties"
to the site, just an amazing fascination and appreciation
for the amount and quality of the information available there.)
SiteProNews - Get the very best up-to-date webmaster news
and information in your inbox every day! Every issue of their
newsletter has a useful article and tons of information. Highly
recommended for keeping up to date on everything webmaster
related!
Webmaster-Talk Forums - Visit the Webmaster-Talk.com forums
and discuss website design, coding, graphics, affiliate programs
and more!
Good luck with your web based business!
Conclusion As I have said so many times before, search
engine optimization and positioning is a science as well as
an art. What really counts are the results you will get from
your efforts. If you carefully implement all the tips and
techniques that are in this article, your website should rank
well in the search engines and your Web-based business should
be a success.
* = Article by www.rlrouse.com
Rich@RichsWebDesign.com
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