Rich’s Web Design Blog

Explanation of Your Weekly “SE Rankings Report”

July 20, 2008 on 8:23 pm | In Uncategorized |

Quite a few clients of Rich’s Web Design have asked me “What does my weekly ranking chart mean?” “You send it every Monday, but I never can understand it.” Here is the best explanation:

The VERY first thing I look at are the two sections “Moved Up” & “Moved Down” 1 . This week, 2 of the phrases “moved up” in the rankings and 4 “moved down”. If any of these phrases were “dropped” or “added” then the numbers would show directly below.

The “Visibility Score” and the “Visibility Percent” 2 are calculations based on points given to higher ranking phrases and the overall total. A position of 1 = 30 pts., 2 = 29 pts … A ranking of 30 = 1 point, etc. I would NOT worry about these numbers!

The actual rankings 3 are the meat of the chart. This shows the actual rankings for your individual phrases / words for this day for each of the 4 major search engines. If your phrase went UP from last weeks report, then a green up arrow will show. For example, the two phrases above, “Kernersville Accounting” for both AOL & Google, went up this week. 11 means that it is NOW #1 and moved up by 1 place. If your phrase went DOWN, then a red will show. For example, this site went down on Yahoo for “Kernersville Accountant”.   6 3 means that this week it ranks #6; It moved “down” 3 places. Last week it was #3.

CONCLUSION - As you know, these phrases are constantly changing in the rankings. Some UP … some DOWN. Even if a phrase shows “dropped”, chances are good that next week, it will be added back in. If your site consistently”drops” in rankings, or many words are “dropped” and are not added the next week, then we need to work on your site. CALL ME!! Chances are good that we need either FRESH content or MORE incoming links!