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The Queen of all directories.
Yahoo! gets about as much traffic as all the other search
engines combined.
You can argue that the Open Directory Project has more influence
or reach, but as a single site on the Internet where people
are looking for information, Yahoo is the King (or Queen).
For that reason, you must submit your site to Yahoo!, and
you must pay.
Unfortunately, as of 10/09/02, Yahoo! stopped searching through
its own directory when searching for Websites. Now Yahoo!
search results are just another copy of the Google search
results [Note: As of 02/18/2004, Yahoo! no longer uses Google
as its default search engine], with Overture pay-per-click
results sprinkled here and there.
By the way, the founders of Yahoo!, in an interview with
Terri Gross on National Public Radio in 1997, said that Yahoo!
stands for, "You Always Have Other Options". Well,
the founders definitely have other options, but you don't!
We sometimes think that the founders are calling us all "Yahoos"
(see Gulliver's Travels). Take that to your cocktail party.
Yahoo! Search Engine Analysis
URL:
http://search.yahoo.com/
FREE ADD URL:
Find the best subdirectory on Yahoo, and pay. If your site
is commercial, or if your company is for-profit, then you
must pay. If your site is non-profit and you want a listing
in a non-commercial area, be prepared to wait for months,
or even years. It's worth a try though. Every once in a while,
Yahoo! lists non-profit sites within a few weeks.
THE KEY:
Pay them and show respect.
DIRECTORY:
Yahoo! is pretty much the most well known directory on the
Internet, though the directory isn't widely used since the
search results are pulled from Google, instead of directly
from the directory.
SEARCH RESULTS:
Yahoo! builds its search results from the title and description
you submit (or their edits to your submission) when you get
listed. That's it - you only get to list your home page, and
you only get one shot.
If the most cynical person you know thinks you're trying
to "sell" with your title and description, then
the Yahoo! editors will definitely re-write it. You must not
use promotional, superlative, or subjective language in your
description.
And your title is the name of your business - just like in
Open Directory. Don't even try filling it up with keywords.
Here's the good news. You can get substantial traffic from
Yahoo without even being listed on their directory. When Yahoo!
doesn't find an exact match, it presents results from Google!
As of 10/09/02, Yahoo! search results are a copy of Google
search results, with Overture pay-per-click results thrown
in.
At the top of the page are links to matching Yahoo! directory
categories. These are followed by Sponsor Matches from Overture.
Following those are "Web Matches" which are Google
search results. If you see a little red arrow, then the site
is also listed in the Yahoo! directory. After the little red
arrow, you will see "More sites about:" and a link
to the branch of the Yahoo! directory where the site is listed.
Of course, at the bottom of the page are "More Sponsor
Matches."
[Note: As of 02/18/2004, Yahoo! no longer uses Google as
its default search engine] RELATIONSHIPS:
Yahoo! search results are coming from Google. Yahoo features
Overture listings (the top 3-6 bidders) at the top of the
results page under the heading, "Sponsor Matches"
and at the bottom of the page under the heading, "More
Sponsor Matches."
336-408-9075
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