Rich's Web Design - October Newsletter
Another Google Panda Update This past week, Google started a slow rollout of an improved Panda algorithm. Based on user (and webmaster!) feedback, Google has been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.
This new Panda algorithmic update reinforces the fact that Google is not a fan of thin content and that crawl efficiency along with serving clear and direct data messages to Google are becoming more important than ever.Remember my Sept. News about keeping FRESH CONTENT? This is exactly what Google wants and will be rewarding site that have FRESH CONTENT!
Google Wants All Sites to Be Secure!
According to Google, HTTPS is currently a very lightweight signal which only affects
What this means to you as an SEO is that Google is sending you a very clear message that you'll be sure to notice. Google wants you to switch and they are offering a very small ranking increase as a carrot. Google has already indicated several times that in the future the HTTPS signal may become a larger factor in the algorithm - and we expect them to follow through with that promise.
What is 'https://... ' ? Like us, you're probably wondering why all sites, such as non-ecommerce, or content only sites would need to use a secure server?
There are likely more reasons Google wants to nudge us all to secure servers that they haven't disclosed such as the fact that it raises the bar to run a successful Web site and can also help them identify the site ownership better, which may lead to less spam. Perhaps it's more of a political message to get back at the NSA by making it harder for government agencies to sniff what content you're consuming? There's certainly been a lot of that going on lately in the news. Hopefully there are plenty of good reasons because the implementation costs World Wide to go secure are going to be immense.
When Must You Switch to HTTPS?
RWD Client Changes to https:// ... I will be switching clients ( to https:// ... ) that have ongoing 'maintenance contracts', then I will handle each hourly client one at a time.
Have a Great October 2014 !