Ask why - There are 40 million web sites on the Internet and the numbers grow every day. To make a great site, it is essential to know why you're building it. From marketing a company agenda, to instigating commerce, to championing a cause, there are many answers to the question why. To make a truly great site, know your reason and stand by it.

Know your visitor - Why would someone visit your site? What is the motivation to get the information, service, or product you are providing? There are so many sites, that to make a truly excellent one is to tailor each interaction to the audience you want to serve. Be specific. The more detail with which you can describe your ideal visitors, the more equipped you are to build something that communicates, inspires and serves them. In the world of interactive media, you serve your audience, and the more you know exactly who they are, the more effective and engaging your site is.

Map the Big Picture - For many of us, a simple stream of data is overwhelming. Data becomes relevant when it is put into context. When you know why you're building your site, and you know who your target visitors are, you can focus the stream of information in a direction that is meaningful for you and your audience. To see that stream, you need to climb a tree to get a birds-eye view. Create a map or architecture to envision what kinds of information and what paths to and from that information work. From user scenarios to technical specifications to flow charts, the more detail one can put into this map, the more successful the site will be.

Create an experience - The web is alive and ever changing. The most important interaction is the collaboration between humans and technology. Don't forget that the end user is a real living, breathing human being. Engaging the visitor in a genuine and relevant way is the essence of creating a quality web experience. Whether the goal is to answer a specific need, sell a product, or simply make someone guffaw into their screen, a standout web site is a series of conscious decisions that create a distinct experience.

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EXCELLENT PROGRAM!!!!

When the attachment is opened, the worm copies itself to the Windows folder, scoops up e-mail addresses from the hard disk and starts sending itself out, said U.K-based Sophos. The malicious program can spread itself to other Windows machines on a local area network, anti-virus vendors said.

It also can secretly install spyware programs, according to Moscow-based Kaspersky Labs in a news release. However, Christ Belthoff, a senior product manager at Sophos, said his firm has found no evidence that it installs spyware, or a program that eavesdrops on computer users.

"This is not a widespread outbreak," he added. The worm is programmed to expire automatically on May 30, according to Symantec Corp. It began spreading on Saturday and has apparently infected computers in 69 countries, according to MessageLabs.

A Microsoft spokesman said the company never sends out unsolicited mass e-mails with attachments.

Unfortunately, the increasing popularity of search engine ranking methodologies is helping to raise the barriers to entry - as more businesses, ad agencies and SEO firms concentrate their efforts on creating highly optimized web sites, the competition for keyword rankings and qualified traffic is increasing significantly. The rules are changing rapidly and if you expect to succeed you must deploy a sophisticated methodology that blends technology and processes. Here is a list of five bottom line requirements that must be adhered to if you expect to generate qualified traffic:

1. Link Strategy: The web is maturing and search engines are putting more and more emphasis on link popularity or page rank or "PR" in Google's vernacular; i.e. the number of web sites pointing back to your own...

2. Keyword Fundamentals: Keywords are the fundamental building blocks of any search engine ranking campaign --- many/many companies waste significant resources optimizing for keywords that are either wrong; i.e. not targeted for their market or there is too much competition and rankings will never be achieved...

3. Keyword Saturation: Search engine "spiders" or "bots" are automated software applications that constantly roam the web to assess what is called "keyword saturation" via web site content pages) to identify how a site should be listed in a search engine database...

4. Optimized Content: Highly optimized content is still very important as far as search engines are considered --- the more search engine optimized content on a web site the better...

5. Site Maps Essential: Site maps are frequently overlooked when search engine ranking processes are deployed. A site map not only serves as a quick reference and/or navigation guide for anyone visiting your web site but it's also used by search engines to "crawl" (the action a spider or bot takes to review your web site) your web site to find pages and links.

The page is the work of Nathan Dintenfass, a web developer and blogger. He explains, "On April 9th, 2003 I happened upon a random post on Doc Searls blog where he explained that he accidently typed just the letter "O" into Google and got the O'Reilly web site. I started wondering what came up for all the letters of the alphabet, and I've been meaning to play around with the Google Web Services API.

The Google alphabet is the result.