"The Truth about SEO"
1.Most people are tired of hearing a lot of sales hype.
2. Designing a web site is relatively easy, but this is only 50% of the job.
3. What is your favorite search engine? 98% will say Google, Yahoo, MSN or AOL.
These are the major search engines that should be considered.
4. Did you know that "HITS" are irrelevant? A HIT is really
an action from the server. In other words, a hit occurs
for each and every element downloaded. Targeted unique VISITORS are much more important!
5. The best success formula is often a cross between re-writing content especially for high search
engine placement COMBINED with copywriting that is written for the human brain.
6. The reason pages score well with major search engines is because they are built with honest,
content-rich pages without the use of any types of tricks, gimmicks or spam.
7. Search Engine Optimization is one of the biggest missing links in this whole web development
industry. It's safe to say that building a web site without a plan for search engine
optimization, is the single most expensive lesson that any dot com business has
ever had to learn in the last few years.
8. "Show me the Results"
