1. Keywords in Title Meta tag
2. Keywords in incoming links, not images/banners
3. Keywords in Body text (1st paragraph)
4. Keywords in <H1><H3><H2> tags
5. Keywords density - 3-7%
6. Keywords in alt image tags
7. Sufficient Content (Google seems to like bigger sites, more content)
8. Fresh content consistently
9. Site map - keywords in anchors
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10. Keywords in text surrounding incoming link text
11. Keywords in outgoing links - best if to related sites with higher PRs
12. Keywords in outgoing link text within your site
13. Keywords in bold
14. Keywords in italics
15. Keywords in domain or at least in page name (keyword.html)
16. Keywords in keywords Meta tag
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