Garrett French | Daily Note - An Exclusive Interview. Yesterday, I caught up with Marissa Mayer, the Director of Consumer Web Products at Google, and asked, "What should people do if their sites were totally dumped from Google?"
She replied, "If you dropped in rankings, go back and look at who you linked to and who's linking to you. If any of these people are using spam techniques, they're the reason your site no longer appears on Google."
Looking for ways to boost your Google ranking? Marissa says, "Have unique useful content. Have sitemaps. Make your site easy to reach with a text-based browser. Give your site a hierarchal structure. Have a single domain with mini-sites within, rather than having lots of sites."
Usability is a Must! Marissa says, "It's a good idea to design sites that are usable from any browser. That's something that Google may be taking into consideration - your cross-browser compatibility."
Also from WebProNews -
There's been a lot of anger and frustration since the Florida Updates. Apparently, Google understands the fact that people's businesses rely on Google results. Craig Nevill-Manning, Google's Senior Research Scientist, said, for what it's worth, "I apologize for the roller coaster. We're aware that changes in the algorithm affect people's livelihoods. We don't make changes lightly." Well, at least that's good to know.