SSL (Secure Socket Layer) Certificate – Set-up by RWD. Having a https: URL creates an encrypted connection between your web server and your visitors’ web browser allowing for private information to be transmitted. This shows a potential customer that their e-commerce processing will be secure and protected. Each business purchases a certificate through Thawte, VeriSign, GoDaddy, SSL.com , etc. There are a variety of SSL certificates, but most start at $50/year.
Rich’s Web Design has set-up various e-commerce solutions for a variety of clients. Each one has different requirements, but they all have similar basic needs … eCommerce Platform (Shopify, Magento, WooCommerce, etc.), Gateway Processing (PayPal, Authorize.net, etc.), S.S.L. Certificates (Thawte, VeriSign, GoDaddy, etc.), Dedicated IP Host Server, Integrated Shipping & Reporting through Google Analytics:
There are various eCommerce platform tools available (Shopify, Magento, WooCommerce, etc.) but the best platform for WordPress sites is WooCommerce. This WordPress plugin is powerful, proven and provides a seemless integration with all aspects of the entire e-commerce process. It is also the easiest for most clients to upload new products, edit existing products, create coupons, on their own, rather than always turning to RWD.
- PayPal Account – This is set-up by each client, for each client’s full control and protection. FREE set-up, no monthly dues, but each transaction = 2.9% + $0.30 per transaction fee. PayPal is widely accepted by most customers, but some people simply do not wish to use PayPal.
- Authorize.net or other 3rd Party Gateway Payment Systems – This is used as an alternative to PayPal. Just like PayPal, a gateway processes the credit cards from the customer, thru the credit card, when approved deposits the funds within a few days in your business bank account. This is also set-up by the client and consists of a $49 set-up fee, $25/mo., 2.9% + $0.30 per transaction fee. Other 3rd party gateways have similar set-up, monthly & per transaction fees.
Dedicated IP Host Server
As part of security for an e-commerce site, most SSL certificate providers require that a site be hosted in a dedicated IP web hosted server. A dedicated IP (Internet Protocol) is a unique Internet address dedicated exclusively to a single hosting account to provide security for your customers’ data.
Normally, several hosting accounts reside on a single server and share that server’s IP address. Dedicated IP addresses are used for SSL-encrypted secure websites.
Shipping for e-commerce sites can be very easy to very complicated, depending on the products being shipped, weights and sizes. Two common methods that can be easily set-up from within WooCommerce are:
- UPS Shipping Method (WooCommerce Plugin) $79/year. (weight limit = 150 lbs)
- USPS Shipping Method (WooCommerce Plugin) $79/year.
For more complicated shipping processing, it is best to use your existing shipping carrier (depending on your business) and their own e-commerce integration system.
Reporting of sales / orders is provided by the e-commerce tool that is selected. WooCommerce provides very nice reports, as well as Shopify, BigCommerce, etc. Reporting and other metrics can also be shown in your monthly Google Analytics reports.