RWD - June Newsletter
Google E-A-T & YMYL | Need FRESH Content?
E-A-T and YMYL came from a very important Google document known as “the Google Search Quality Evaluator Guidelines”.
Google doesn’t want to serve up links to pages that share uneducated advice, opinions, or potentially fraudulent websites. Google wants to be as certain as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness — which is what E-A-T stands for!
It’s Google’s way of protecting searchers from low-quality content that has the potential to be detrimental to a searcher.
Several references to “high quality” were updated to refer instead to “high EAT.” In addition, references to E-A-T for specific authors, rather than only brands or websites, were added. Boosting your hypothetical E-A-T score will, in general, improve your chances of ranking well in the search results.
YMYL is a quality rating for content that stands for “Your Money or Your Life". Google doesn’t just care about delivering the most relevant information — they also want to deliver the correct information.
With certain types of searches, there is a huge potential to negatively impact users’ “happiness, health, or wealth” — in other words, were these pages low quality, they have the potential to impact a user’s well-being.
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