ONSITE SEO – Correct usage of the title tag is as important as ever. More and more today, the major search engines give a tremendous weighting factor to the title tag. On top of informing your site visitors what the page is all about, it also helps the search engines get a better understanding of the topic of that page and what it should expect to see on it. Other parts inlcude META Descriptions, Heading tags, Alt tags, and Internal linking.
TECHNICAL SEO – This part of SEO is often overlooked. It includes proper use of Google Search Console, XML Sitemaps so that Google can crawl your site effectively.
CONTENT – This aspect has been written about constantly. The more content … the fresher the content … the more appropriate and quality of content … the better your site will perform.
LINKS – The more links you have from other related web sites, the better your site will perform.
SEO as an Iceberg
Icebergs are divided into the visible and the unseen; SEO can also be viewed in a similar fashion. Above the waterline, visitors can easily see your – Content, Images, Title Tags, Usability (how the site functions).